Bhirawidha, Arhab. “The Effect of Demographics and Marketing Mix on Purchasing Decisions at Modern and Traditional Coffee Shops in Makassar”. Journal of Management Economic and Financial 3, no. 1 (January 22, 2025): 43–58. Accessed April 21, 2026. https://jmef.polteksci.ac.id/index.php/jmef/article/view/70.