PRATIWI, A. B.; IKASARI, N. What Drives Customer Loyalty in Digital Banking? Insights From A Systematic Literature Review of Technology Acceptance and Hedonic–Utilitarian Perspectives. Journal of Management Economic and Financial, [S. l.], v. 4, n. 4, p. 89–108, 2026. DOI: 10.59261/jmef.v4i4.201. Disponível em: https://jmef.polteksci.ac.id/index.php/jmef/article/view/201. Acesso em: 11 jul. 2026.